Opinion Media & Advertising Observing Barbie in La La Land Touching on gender, sexuality and empowerment, it has been controversial in some parts of the Middle East August 11, 2023
Opinion Tech How augmented reality could boost your bottom line Marketers must leverage the region’s love of Snapchat and alternative realities August 10, 2023
Media & Advertising UAE publisher in pact to take Arabic literature global New York-headquartered publishing company Penguin Random House and Kalimat Group, a UAE-based publisher of Arabic books, have partnered to bring more Arabic literature to readers globally. The pact will increase the range of titles available in international markets. The collaboration will initially focus on publishing fiction from their extensive rosters of authors, bringing a diverse range […] August 1, 2023
Opinion Media & Advertising Marketers are grappling with AI’s role in advertising Artificial intelligence relies on data but the data has to be valuable July 14, 2023
Opinion Media & Advertising Mena’s podcast gap: Music to investors’ ears or a bum note? The region has potential but advertisers will keep a close eye on the data June 19, 2023
Opinion Media & Advertising Hacks and flacks chew the fat at the Bahri Bar An informal summer meet is an excellent opportunity for gossip and contact harvesting June 16, 2023
Opinion Media & Advertising Gulf News and Khaleej Times deserve a fighting chance How the region's struggling newspapers market might survive June 2, 2023
Retail Elon Musk reverses course on Tesla advertising its cars Tesla Inc boss Elon Musk, who has never used traditional advertising to sell cars, said on Tuesday that the automaker would try it and see whether it produced results. Musk said it was “ironic” that as CEO of Tesla, he now owns Twitter. The social media platform is highly dependent on ads and will soon […] May 17, 2023
Real Estate Luxury comes at a price for Dubai’s real estate brokers The cameras have all but stopped rolling on the third series of Dubai Hustle, a BBC docudrama that tracks the lives of real estate brokers in one of the world’s ritziest cities. Glamour junkies await their fix of tears and laughter, clothes and interiors – and firings and hirings – which feature in the lives […] April 21, 2023
Opinion Media & Advertising Region’s advertisers shoot for ‘Oscars’ in Cannes The Dubai Lynx Awards points to a promising showing in the Côte d’Azur April 12, 2023
Media & Advertising Saudi Arabia launches $234m fund for emerging film sector Saudi Arabia’s Cultural Development Fund (CDF) has launched a SAR 879 million ($233.9 million) film sector financing program to support local content and promote filmmaking. The programme is open to local and international companies in the kingdom’s emerging film sector. It will further encourage a sustainable and thriving film industry by empowering small and medium […] March 20, 2023
Media & Advertising Twitter to hike Blue pricing to $11 for iPhone app users Twitter Inc plans to change the pricing of its Twitter Blue subscription product to $11, from $7.99, if paid for through its iPhone app and to $7 if paid for on the website, the Information reported on Wednesday, citing a person briefed on the plans. The move was likely a pushback against Apple Inc’s 30 […] December 8, 2022
Media & Advertising Twitter CEO Elon Musk says user signups at all-time high Twitter Inc chief executive Elon Musk says new user signups to the social media platform are at an “all-time high”, as he struggles with a mass exodus of advertisers and users fleeing to other platforms over concerns about verification and hate speech. Signups were averaging over two million per day in the last seven days […] November 27, 2022
Qatar reviews London investments after transport advert ban Qatar has launched a review of its investments in London after the city’s transport authority this week banned the Gulf state’s tourism advertisements on the capital’s buses, taxis and Underground train system, Saturday’s Financial Times reported. The paper said the move by Transport for London (TfL) was triggered by concerns over the soccer World Cup […] November 27, 2022
Player 2 has entered the game – Mena eyes $5bn e-sports prize Sunday was a big day for sports fans in the Middle East. With the eyes of the media trained on the World Cup opener in Qatar and the final race of the Formula One season in Abu Dhabi, it was easy to overlook the e-sports grand final taking place in Dubai. It would be wise […] November 22, 2022
Media & Advertising Elon Musk says he will find a new leader for Twitter Elon Musk said on Wednesday he expected to reduce his time at Twitter and eventually find a new leader to run the social media company, adding that he hoped to complete an organisational restructuring this week. Musk made the remarks while testifying in a Delaware court to defend against claims that his $56 billion pay […] November 17, 2022
Media & Advertising Elon Musk warns of Twitter bankruptcy and ends remote work Twitter Inc’s new owner Elon Musk on Thursday raised the possibility of the social media platform going bankrupt, capping a chaotic day that included a warning from a US privacy regulator and the exit of the company’s trust and safety leader. The billionaire on his first mass call with employees said that he could not […] November 11, 2022
Analysis Media & Advertising Dubai’s influencers will weather the blue tick Twitter storm Twitter is going through an historic overhaul: thousands of staff members fired, a new senior leadership team in place, and a new CEO at the helm – Tesla and SpaceX founder Elon Musk. Among Musk’s flagship plans for the platform, perhaps the most eye-catching is an overhaul of the verification system — Twitter’s blue ticks. […] November 8, 2022
Opinion Media & Advertising Nine ways to grow your network (without spamming) How to make friends and influence people: avoid spamming and follow these tips to grow your network authentically and organically November 7, 2022
Media & Advertising Twitter updates app to start charging $8 for blue checkmark Twitter on Saturday updated its app in Apple’s app store to begin charging $8 for sought-after blue check verification marks, in Elon Musk’s first major revision of the social media platform. The change comes a week after Musk took over the social media company in a $44 billion deal. The billionaire entrepreneur and CEO of […] November 7, 2022
Media & Advertising Erdogan may discuss charge for Twitter blue check with Elon Musk Turkish President Tayyip Erdogan said he may negotiate with Twitter’s new boss Elon Musk to avoid paying the monthly $8 charge for the “verified” badge. After buying Twitter for $44 billion last week, Musk said the company will charge $8 a month for its Blue service, which includes the sought-after blue check mark. In an […] November 4, 2022
Media & Advertising More Twitter officials leave after Elon Musk’s $44bn takeover In an expanding exodus of Twitter’s top management, officials including its advertising and marketing chiefs left the company in the past few days, according to statements and a person with direct knowledge of the matter. The departures come after billionaire Elon Musk’s $44 billion takeover of the company last week, followed by his firing of […] November 2, 2022
