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Media & Advertising

Media and advertising news from the Middle East. All the important stories, exclusive interviews, plus authoritative opinion and analysis

3A5CD31 Multiracial family of three seated together on couch enjoying TV time in cozy living room adorned with plants and artwork

Starzplay reports record growth driven by AI

Abu Dhabi-backed streaming platform Starzplay said it made record revenue last year, passing $100 million for the first time, supported by “artificial intelligence content discovery.” In 2022, the Abu Dhabi-based ADQ and a unit of federal telecommunications company e& (formerly Etisalat) bought a majority stake in Starzplay for $420 million. Since then revenue at the […]

The influencer academy course set up by Dubai’s tourism authority and content agency Beautiful Destinations will last 3 months

Dubai doubles down on social media with ‘influencer academy’

Sunsets, skyscrapers, shopping sprees. Type #Dubai into any social media platform and you will find thousands of them. Whether they’re promotional films or holiday snaps, the quality and reach of these images can vary widely. Now Dubai’s tourism authority is setting up an “influencer academy” to teach aspiring digital creators how to make the most […]

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