Beko starts work on $100m home appliance plant in Egypt

Beko Egypt, a subsidiary of Turkey-based Arcelik, has laid the foundation stone for a new $100 million home appliance plant in Egypt’s 10th of Ramadan Industrial Zone, the company said in a statement.

The investment is expected to boost the regional economy by creating more than 2,000 jobs.

In addition, the factory will develop local supplier ecosystems to create sustainable value for all industries, while supporting the government’s long-term strategy to drive industrial localisation and establish Egypt as a significant production and export hub to overseas markets.

Scheduled to begin operations by Q4 2023, the plant is projected to have an annual capacity to manufacture around 1.5 million household appliances, with more than 60 percent planned for export to Europe, the Middle East and Africa. This will generate around $250 million in annual export potential. 

The first phase of the investment will focus on producing eco-friendly cookers and refrigerators.

The “Zero Waste” factory will support Egypt’s vision 2030 for a green economy, including rooftop solar panels and renewable energy.

Arcelik CEO Hakan Bulgurlu said: “With a growing population and thriving economy, Egypt provides vast opportunities for the business community. We are poised to combine our innovative manufacturing approach with the strategic opportunities Egypt offers.”

Beko Egypt general manager Umit Gunel added that the company is currently studying the extension of the factory with new product categories. 

“We also have another investment project which we call a retail factory. We will open 250 new showrooms and 50 service centres across Egypt. This project will add new employment opportunities and create value for the Egyptian economy,” he said.