Company Insights Abu Dhabi United Group Business of Sport Abu Dhabi United Group News Analysis Business of Sport Ronaldo’s signing goes beyond money for Saudi Arabia Cristiano Ronaldo’s move to Al Nassr “is less about money and more about the Saudi Arabian geopolitical economy”, says a leading sports academic. The 37-year-old forward agreed to join the Saudi Pro League last week in a deal that will run until 2025 and is expected to earn him over $200 million a year. It […] January 2, 2023 Long read Business of Sport World Cup puts focus on Gulf’s business of sport and reputation On Sunday evening, Qatar will take on Ecuador in the opening game of the 2022 World Cup – and the eyes of the world will turn to the Gulf for four weeks. The final on December 18 is due to be watched by 80,000 fans in the Lusail stadium and a television audience that could […] November 20, 2022 Exclusive Business of Sport Saudi’s Newcastle Utd deal looks to kick start regeneration funding The purchase of Newcastle United FC by Saudi Arabia’s sovereign wealth fund could open doors to wider investments in regeneration projects in the North East of England, according to the executive director of the Saudi British Joint Business Council, who will visit the area later this month to review potential opportunities. Chris Innes-Hopkins said that […] October 7, 2022 Analysis Development How the UAE makes friends and influences people A World Expo, Mars Mission, ownership of a Premier League football club and a Tour de France victory are among the success stories that have raised the UAE’s international standing as a soft power Seduction is always more effective than coercion. So said author Joseph Nye when he introduced the concept of soft power in […] June 11, 2022 Posts navigation Previous 1 2
Analysis Business of Sport Ronaldo’s signing goes beyond money for Saudi Arabia Cristiano Ronaldo’s move to Al Nassr “is less about money and more about the Saudi Arabian geopolitical economy”, says a leading sports academic. The 37-year-old forward agreed to join the Saudi Pro League last week in a deal that will run until 2025 and is expected to earn him over $200 million a year. It […] January 2, 2023
Long read Business of Sport World Cup puts focus on Gulf’s business of sport and reputation On Sunday evening, Qatar will take on Ecuador in the opening game of the 2022 World Cup – and the eyes of the world will turn to the Gulf for four weeks. The final on December 18 is due to be watched by 80,000 fans in the Lusail stadium and a television audience that could […] November 20, 2022
Exclusive Business of Sport Saudi’s Newcastle Utd deal looks to kick start regeneration funding The purchase of Newcastle United FC by Saudi Arabia’s sovereign wealth fund could open doors to wider investments in regeneration projects in the North East of England, according to the executive director of the Saudi British Joint Business Council, who will visit the area later this month to review potential opportunities. Chris Innes-Hopkins said that […] October 7, 2022
Analysis Development How the UAE makes friends and influences people A World Expo, Mars Mission, ownership of a Premier League football club and a Tour de France victory are among the success stories that have raised the UAE’s international standing as a soft power Seduction is always more effective than coercion. So said author Joseph Nye when he introduced the concept of soft power in […] June 11, 2022
