Business of Sport Real Madrid renews sponsorship deal with Emirates until 2026 By Reuters October 16, 2022, 1:32 PM Emirates The United Arab Emirates flag carrier's logo has been emblazoned on the jerseys worn by Real Madrid players since 2013 Spanish soccer club Real Madrid has renewed a sponsorship deal with the airline Emirates until 2026, the team said on Friday. While the parties did not disclose financial details, Spanish sports newspaper Marca reported the contract’s value at about €70 million per year plus variables. The United Arab Emirates flag carrier’s logo has been emblazoned on the jerseys worn by Real Madrid players since 2013. Emirates first became Real Madrid’s global sponsor in 2011. Since then, the Spanish club has won 22 titles, including five coveted UEFA Champions League cups. Jersey sponsorships are crucial for popular teams with high shirt sales like Real Madrid, as they expose the brands’ logos to millions of viewers across the globe. Last season, Real Madrid led global soccer jersey sales through online retailer Amazon with €3.3 million ($3.21 million) in merchandising revenue, according to data from consulting firm Kiliagon. Register now: It’s easy and free AGBI registered members can access even more of our unique analysis and perspective on business and economics in the Middle East. Why sign uP Exclusive weekly email from our editor-in-chief Personalised weekly emails for your preferred industry sectors Read and download our insight packed white papers Access to our mobile app Prioritised access to live events Register for free Already registered? Sign in I’ll register later
